The automotive dealership General Sales Manager is responsible for profitability in both the new and used vehicle departments and for customer retention. To achieve this, they must effectively manage sales personnel, have a strong knowledge of the market, and an in-depth understanding of all sales departments’ financial data as well as strong customer relations skills.
The general sales manager is expected to uphold the highest ethical standards in every aspect of the job.
It is recommended that general sales managers have at least two years in a dealership sales environment. Additionally, sales managers need to be comfortable managing multiple departments and people.
Managers are required to maintain the profitability of their department while controlling expenses and maintaining customer satisfaction.
Managers are required to not only understand and keep abreast of the federal, state, and local regulations that affect their operations, but must also comply with these regulations.
Management personnel require strong communication skills to deal with customers, employees and vendors, as they represent the dealership.
People working within the automotive retail industry often have to work extended hours, evenings and weekends to achieve their goals.
A valid state sales license is often required.
High school diploma or the equivalent is required and a college degree is preferred. A strong background in business, mathematics and computers is also useful.